If the choice is between doing something supercool and having no one hear it and doing something equally cool and tricking people into putting it on the radio I don't think the second option is some big sellout.
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I would never do a commercial for something that is embarrassing and I think that people maybe have a different perspective on what is embarrassing or not. Some people think doing a Revlon hair commercial is really cool. To me that's embarrassing but World of Warcraft – not embarrassing very cool.
