Most small business owners are not particularly sophisticated business people. That's not a criticism they're passionate about cutting hair or cooking food and that's why they got in the business not because they have an MBA.
The most important decision I've made in business? The choices of people I have around me. When I first started I brought everybody with me my homies from the neighborhood criminals. I just said 'Come on everybody we made it.' Then I had to realize we didn't make it. I made it.
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You have to stick out the toughness of the business and form relationships with the people in it.
