Mark Ruffalo aka the Incredible Hulk is the natural gas industry's worst nightmare: a serious committed activist who is determined to use his star power as a superhero in the hottest movie of the moment to draw attention the environmental and public health risks of fracking.
Americans don't pay much attention to environmental issues because they aren't sexy. I mean cleaning up coal plants and reining in outlaw frackers is hugely important work but it doesn't get anybody's pulse racing.
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Have we failed to slow global warming pollution in part because climate and environmental activists have been too polite and well behaved?
