Many Japanese painters and calligraphers would change their names intentionally to keep their relationship to the art always fresh. This way others' expectations can be avoided.
It is so much easier to be nice to be respectful to put yourself in your customers' shoes and try to understand how you might help them before they ask for help than it is to try to mend a broken customer relationship.
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I've just finished my next collection Possible Side Effects and I'm now working on a collection of holiday stories as well as a memoir about my relationship with my father.