Let us take things as we find them: let us not attempt to distort them into what they are not… We cannot make facts. All our wishing cannot change them. We must use them.
If you walk down the street and smile at someone that will get passed on to the next person. That has the power to change someone's day.
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The creative destruction that social media is currently unleashing will change more than technology or the leader board of the Fortune 100. It is driving a qualitative shift in the nature of relationships between brands and their customers.
