Leave the President's family business to him. You will have plenty to do without trying to manage the First Family. They are likely to do fine without your help.
I think if you look at people whether in business or government who haven't had any moral compass who've just changed to say whatever they thought the popular thing was in the end they're losers.
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Without the element of uncertainty the bringing off of even the greatest business triumph would be dull routine and eminently unsatisfying.