I've always thought of beauty therapy 'alternative' treatments and the like as the female equivalent of brothels – for essentially self-deceiving people who feel a bit hollow and have to pay to be touched.
Shame like beauty is often in the eye of the beholder.
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You too women cast away all the cowards from your embraces they will give you only cowards for children and you who are the daughters of the land of beauty must bear children who are noble and brave.