It was by design that we mostly used pictures that you could not necessarily see what was going on and that didn't really focus in on the band but instead focused in on a theme.
We used to be referred to as bakers and then we became known as cake decorators and now we are known as cake designers. I teach at the French Culinary Institute in New York and cake design is a legitimate profession.
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There is not necessarily a good reason why a regulator should have to be involved in product design and marketing for rich and sophisticated investors. We recommend that such investors should be able to sign a piece of paper which allows them to go ahead and buy unregulated products at their own risk.
