It turns out that understanding the British public is not rocket science. The British appreciate honesty and they also have a bonkers off-the-wall sense of humour like me.
The thing that interests me least about the radio business is the radio business. But I've had to learn a little bit about it. It's not rocket science: You get ratings that's good.
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Weapons of mass destruction aren't pulled out of a black hat like a white rabbit at a magic show. They're produced in factories. There's science and technology involved. They're not produced in a hole in the ground or in a basement.