It is time for corporate America to become 'the third pillar' of social change in our society complementing the first two pillars of government and philanthropy. We need the entire private sector to begin committing itself not just to making profits but to fulfilling higher and larger purposes by contributing to building a better world.
The creative destruction that social media is currently unleashing will change more than technology or the leader board of the Fortune 100. It is driving a qualitative shift in the nature of relationships between brands and their customers.
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The challenge is not to replace Obama but with who. It's not enough to just change up the uniform if we don't change the team and the game plan we won't save our country.
