Experience taught me a few things. One is to listen to your gut no matter how good something sounds on paper. The second is that you're generally better off sticking with what you know. And the third is that sometimes your best investments are the ones you don't make.
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I always believe that to be the best you have to smell like the best dress like the best act like the best. When you throw your trash in the garbage can it has to be better than anybody else who ever threw trash in the garbage can.