It can have a secular purpose and have a relationship to God because God was presumed to be both over the state and the church and separation of church and state was never meant to separate God from government.
A relationship is hard in and of itself. And having kids is really hard work but I think it's really meaningful as is a relationship. But they all take work.
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The relationship between the media owner their relationship isn't strictly with people and audiences. It's also with advertisers and that's the most relationship in radio in fact it pays the bills.