Innovation is this amazing intersection between someone's imagination and the reality in which they live. The problem is many companies don't have great imagination but their view of reality tells them that it's impossible to do what they imagine.
I spend up to two hours a day on correspondence. Hearing from fans on the Internet and being able to directly respond to the fan base is exciting. You can cut out the middle man like the fan club… before a recent appearance in Tyler Texas I had fans reaching out on MySpace offering their lake house Mavericks tickets. It was amazing.