Inequality makes everyone unhappy the poor most of all and that is well within the remit of the state. More money gives less extra happiness the richer we get yet we are addicted to earning and spending more every year.
Happiness is a real objective phenomenon scientifically verifiable. That means people and whole societies can now be measured over time and compared accurately with one another. Causes and cures for unhappiness can be quantified.
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Inside every adult there's still a child that lingers. We're happiness merchants – giving people the opportunity to dream like children.
