In the old days a TV sync was perceived as not so cool or whittling away at your indie cred. Now it's seen as much more of an opportunity than a sellout as a way to find fans who wouldn't have ordinarily come across their genre of music.

Topic:

Cool,

Author:

Alexandra Patsavas

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I remember in high school trying to get home from water-polo practice in time so I could see Happy Days on television when it first came on because I was so blown away by it. It was just such a cool thing.

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I am working on a dress sock line of funky colorful cool designs.

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