In the future instead of striving to be right at a high cost it will be more appropriate to be flexible and plural at a lower cost. If you cannot accurately predict the future then you must flexibly be prepared to deal with various possible futures. Topic: Future, Author: Edward de Bono Share Article: Share on Facebook Share on Twitter Share on Pinterest Share on Telegram Share on Whatsapp Copy Link
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2 Customers don't know what they want. There's plenty of good psychology research that shows that people are not able to accurately predict how they would behave in the future. So asking them 'Would you buy my product if it had these three features?' or 'How would you react if we changed our product this way?' is a waste of time. They don't know.
3 The United States is locked in a new arms race for that most precious resource – the future entrepreneurs upon whom economic growth depends. Substantial research shows that immigrants play a key role in American job creation.
