In fact I argue that the future of advertising whatever the technology will be to associate each brand with one word. This is one word equity. It's the modern equivalent of having the best site on the high street except the location is in the mind.
We are involved in technology development for you know missions that we hope to plan that would take us to an asteroid and eventually to Mars.
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For a long time many believed that there would be an automatic adjustment and counted on a rapid increase in the wages of the emerging nations on our advances in technology and the costs of transport preventing disruption. But this reassuring analysis is out of date.
