In fact I argue that the future of advertising whatever the technology will be to associate each brand with one word. This is one word equity. It's the modern equivalent of having the best site on the high street except the location is in the mind.
It's hard to say exactly what it is about face-to-face contact that makes deals happen but whatever it is it hasn't yet been duplicated by technology.
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We are just fanatics about using the technology to make it all wonderful. We laughed at the fact that we were having such a great time working this way.
