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In communications familiarity breeds apathy.

Topic:

Communication,

Author:

William Bernbach
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Mass communication radio and especially television have attempted not without success to annihilate every possibility of solitude and reflection.

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Without a possibility of change in meanings human communication could not perform its present functions.

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The fact that we are I don't know how many millions of people yet communication complete communication is completely impossible between two of those people is to me one of the biggest tragic themes in the world.

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People break down after a couple of hours. All the defenses go down and there's a kind of communication that if I spent 20 years in a living room with one of these people I would never never know as much about them as I do in that one day.

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It's about communication. It's about honesty. It's about treating people in the organization as deserving to know the facts. You don't try to give them half the story. You don't try to hide the story. You treat them as – as true equals and you communicate and you communicate and communicate.

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Strange about parents. We have such easy access to them and such daunting problems of communication.

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Article Information

Category: Communication

Authors

A. A. MilneA. B. YehoshuaA. Bartlett GiamattiA. C. BensonA. E. HousmanA. E. van VogtA. J. JacobsA. J. LangerA. J. LieblingA. J. McLean

Topics Index

1 Age

  • 1. Age is not a particularly interesting subject. Anyone can get old. All you have to do is live long enough.
  • 2. I've never been more in love with anyone nearly half my age than I am today. I'd get married in a minute if I weren't still married to somebody else.
  • 3. Age acquires no value save through thought and discipline.

2 Amazing

  • 1. Science is one of a handful of things that defines us as a very special species. It is amazing how far we have been able to get and how accurate our predictions are. I think understanding how the universe was born is very important. It really gives us a perspective on many things.
  • 2. It's such an amazing thing to be loved for who you are.
  • 3. I am indeed amazed when I consider how weak my mind is and how prone to error.

3 Anger

  • 1. Be not angry that you cannot make others as you wish them to be since you cannot make yourself as you wish to be.
  • 2. Although you may spend your life killing You will not exhaust all your foes. But if you quell your own anger your real enemy will be slain.
  • 3. I have a right to my anger and I don't want anybody telling me I shouldn't be that it's not nice to be and that something's wrong with me because I get angry.

4 Anniversary

  • 1. My last trip to New Orleans was for the fifth anniversary of Katrina and I had the awesome opportunity to bring my family down. We all worked on a house together and met some of the families.
  • 2. That there's no more important decision in life than who you marry.
  • 3. Never tell a secret to a bride or a groom wait until they have been married longer.

5 Architecture

  • 1. The speed of change makes you wonder what will become of architecture.
  • 2. My buildings will be my legacy… they will speak for me long after I'm gone.
  • 3. I studied architecture in New York. So really I was very moved like everyone else to try to contribute something that has that resonance and profundity of it means to all of us.
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