I'm a big fan of small business ownership. I think it's the backbone of American innovation. But to be successful you first have to have the courage to go for it.
People who have tried it tell me that a clear conscience makes you very happy and contented but a full stomach does the business quite as well and is cheaper and more easily obtained.
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Most executives many scientists and almost all business school graduates believe that if you analyze data this will give you new ideas. Unfortunately this belief is totally wrong. The mind can only see what it is prepared to see.