If the heart stops for more than two minutes you have massive brain death. There are only two minutes between our conscious world and zero. That's how fragile our consciousness is.
When you think about it the end of the world is a little bit like death: We all know it's going to come eventually and as we get older we feel we see the signs more and more distinctly.
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'American Horror' goes for a very specific kind of Seventies suburban downer ambience – 'Flowers in the Attic' paperbacks Black Sabbath album covers and late-night flicks like 'Let's Scare Jessica to Death.' It even has 'Go Ask Alice'-era urban legends.