If the choice is between doing something supercool and having no one hear it and doing something equally cool and tricking people into putting it on the radio I don't think the second option is some big sellout.
Ron Howard is as good a person as you could want to work with on film. He never lost his cool. He's the most easygoing lovely man but he's got this enormous intelligence and a wonderful humanity.
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My music was never considered cool but I've always felt that connection with the audience.