Haven't two hundred years of failed missionary work overseas taught anybody anything? You can't convert people to anything – whether religion or something as inane as our flicks.
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I was 21 in 1968 so I'm as much a child of the '60s as is possible to be. In those years the subject of religion had really almost disappeared the idea that religion was going to be a major force in the life of our societies in the West anyway would have seemed absurd in 1968.