I think taking design out of the studio and really having a relationship with the people that you're making it for really convinced me of how powerful a thing design is. It's not just an aesthetic decoration.
It's about the power of design and the power of the human spirit. It's above paying anybody to do something stupid for money like reality television does – like ambushing people.
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One of the best animated films I've seen come out of Disney was the Tarzan movie. I wasn't crazy about the story or the design on Tarzan's face but the traditional animation was spectacular.