I think it is really important to have a sense of business. As a designer you can get so wrapped up in the design and fashion side that you forget the business side.
So if I want to buy a light in a shop and I don't find a light that I like I think to myself what would I like? What would I like to buy? Then I started to imagine and design it for myself a lot of the time.
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Websites are kind of useless. There's so much great web content and design out there but the ways in which they are being experienced are not being maximized.