I think being a wealthy member of the establishment is the antithesis of cool. Being a countercultural revolutionary is cool. So to the extent that you've made a billion dollars you've probably become uncool.
You actually don't want people thinking your product is cool because then you're a fad.
Next Article
You show up in Paris and on the drive from the airport to the hotel you're like 'This is so cool! I want to see something! I want to go to the Eiffel Tower!' And then you leave the next morning. You think Oh I didn't get to do anything. I tell people: I've been just about everywhere but I've seen nothing.
