I never worry about people not taking my work seriously as a result of the humor. In the end the comic's best trick is the illusion that comedy is effortless. That people imagine what he's doing is easy is an occupational hazard.
At the risk of appearing disingenuous I don't really think of myself as 'writing humor.' I'm simply reporting on the world I observe which is frequently hilarious.
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Putting a little time aside for clean fun and good humor is very necessary to relieve the tensions of our time.