I know from my own experience and from other people in the business that when you come from a place where nobody knew who you were and then there is this sudden shift to where everybody now knows who you are there's an adjustment that you have to make.
I'm quitting the business today. I'm going to open up an appliance store I've always really been into toasters. I'm giving it all up.
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The rest of the world cares about how we conduct our affairs because they then take that lead. We're the only leader in the world today. Some are wishing us well others think that we're down and are not going to get back up again but they are all watching with great interest to see how we conduct our business over the next couple of years.