I have a theory that the best ads come from personal experience. Some of the good ones I have done have really come out of the real experience of my life and somehow this has come over as true and valid and persuasive.
For some young people their first experience ever hearing punk rock music was playing the Green Bay Packers on 'Madden'.
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Many spiritual teachers – in Buddhism in Islam – have talked about first-hand experience of the world as an important part of the path to wisdom to enlightenment.
