I have a lot of younger fans obviously the choices I make often influence them. But having said that it's kind of the best motivation in the world to stay positive and make good choices.
Instead of yelling and spanking which don't work anyway I believe in finding creative ways to keep their attention – turning things into a game for instance. And when they do something good positive reinforcement and praise.
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I'd like to feel that an advertiser gets something extra when they advertise with us – a certain humanity that comes from upbeat and positive human interest letters and success stories.
