I don't want people to sit there and objectively watch the film. I want them to experience it as something that's under their skin so you try to make the films really tactile.
My own experience is that a certain kind of genius among students is best brought out in bed.
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No one ever pretended that shopping for anything is a rational experience. If it were would there be Fluffernutter? Laceless sneakers? Porkpie hats? Would the Chia Pet even exist?
