I don't necessarily start with the beginning of the book. I just start with the part of the story that's most vivid in my imagination and work forward and backward from there.
Use your imagination and you'll see that even the most narrow humdrum lives are infinite in scope if you examine them with enough care.
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I think my imagination dictates the technologies I use. But at the same time my imagination can be technologic. Sometimes I see a tool and I know immediately how to use it but most of the time I use the tool for an idea I already have.