In the old days a TV sync was perceived as not so cool or whittling away at your indie cred. Now it's seen as much more of an opportunity than a sellout as a way to find fans who wouldn't have ordinarily come across their genre of music.
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The cool thing about writing is that there is really never a typical day. Sometimes I get a rhythm going and head off to work every morning and come home at night. Sometimes I'll write for two days straight and then be utterly blank for the next two.