Having a college degree gave me the opportunity to be… well-rounded. Also the people I met at the university most of them are still my colleagues now. People I've known for years are all in the industry together.
ACT and SAT each have their own parts of the country. The GRE has its lock on graduate admissions. And so one could blame the companies but really economically they have no incentive to change things very much because they're getting the business.
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If a student takes the whole series of my folklore courses including the graduate seminars he or she should learn something about fieldwork something about bibliography something about how to carry out library research and something about how to publish that research.