Games have grown and developed from this limited in-the-box experience to something that's everywhere now. Interactive content is all around us networked ready. This is something I've been hoping for throughout my career.
My own experience is that a certain kind of genius among students is best brought out in bed.
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No one ever pretended that shopping for anything is a rational experience. If it were would there be Fluffernutter? Laceless sneakers? Porkpie hats? Would the Chia Pet even exist?
