From a technical point of view there seemed to me to be absolutely no reason why – with the existing technology – we couldn't do very high quality audio because whereas the boom in digital graphics is ongoing the boom in digital audio has already happened.
I had two passions growing up – one was music one was technology. I tried to play in a band for a while but I was never talented enough to make it. And I started companies. One day came along and I decided to combine the two – and there was Spotify.
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I was using tape loops for dancers and dance production. I had very funky primitive equipment in fact technology wasn't very good no matter how much money you had.
