When I was 12 years old someone took me to see Martha Graham. It was nothing like what I thought of as serious dancing and even then I knew I was having a great experience. It was as if somebody was moving through space like no one ever did before.
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I have a theory that the best ads come from personal experience. Some of the good ones I have done have really come out of the real experience of my life and somehow this has come over as true and valid and persuasive.
