For me titles are either a natural two-second experience or stressful enough to give you an ulcer. If they don't pop out perfect on the first try they can be really hard to repair. Or worse if the author thinks they pop out perfect but the publishing house does not agree it's difficult to shift gears. And then? Then you go insane.
I wouldn't say I'm a very original thinker but if I have a good experience with something I'll want to take it further or adapt it in some way.
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Stories have always been the things that entertain me and make me feel happy and sad and move me and give me the experience of being able to live many lives in one lifetime. It's the best thing about being alive.