Design is the fundamental soul of a man-made creation that ends up expressing itself in successive outer layers of the product or service. The iMac is not just the color or translucence or the shape of the shell. The essence of the iMac is to be the finest possible consumer computer in which each element plays together.
To design is to communicate clearly by whatever means you can control or master.
Next Article
When I design and wonder what the point is I think of someone having a bad time in their life. Maybe they are sad and they wake up and put on something I have made and it makes them feel just a bit better. So in that sense fashion is a little help in the life of a person. But only a little.
