Design is the fundamental soul of a man-made creation that ends up expressing itself in successive outer layers of the product or service. The iMac is not just the color or translucence or the shape of the shell. The essence of the iMac is to be the finest possible consumer computer in which each element plays together.
If I knew for a certainty that a man was coming to my house with the conscious design of doing me good I should run for my life.
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In most people's vocabularies design means veneer. It's interior decorating. It's the fabric of the curtains and the sofa. But to me nothing could be further from the meaning of design.
