Design in its broadest sense is the enabler of the digital era – it's a process that creates order out of chaos that renders technology usable to business. Design means being good not just looking good.
What's so touching is the way we fight the war right until the moment our business is taken care of and then we turn on a dime and we immediately start taking care of people. It's like a shock and aw shucks campaign.
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That's why I do this music business thing it's communication with people without having the extreme inconvenience of actually phoning anybody up.