Cubism was an attack on the perspective that had been known and used for 500 years. It was the first big big change. It confused people: they said 'Things don't look like that!'
If you walk down the street and smile at someone that will get passed on to the next person. That has the power to change someone's day.
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The creative destruction that social media is currently unleashing will change more than technology or the leader board of the Fortune 100. It is driving a qualitative shift in the nature of relationships between brands and their customers.
