The Internet will win because it is relentless. Like a cannibal it even turns on it own. Though early portals like Prodigy and AOL once benefited from their first-mover status competitors surpassed them as technology and consumer preferences changed.
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A company can spend hundreds of thousands of dollars on firewalls intrusion detection systems and encryption and other security technologies but if an attacker can call one trusted person within the company and that person complies and if the attacker gets in then all that money spent on technology is essentially wasted.