Corporate executives need to re-frame their responsibilities to include the interests of all the stakeholders in society at large not just shareholders but also employees the citizens of our communities and those who care about the environment.
Through their own actions customers can hold companies responsible to higher standards of social responsibility. Through collective action they can leverage their dollars to combat the force of those investors who myopically pursue profits at the expense of the rest of society.
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Companies to date have often used the excuse that they are only beholden to their shareholders but we need shareholders to think of themselves as stakeholders in the well being of society as well.