Computers are scary. They're nightmares to fix lose our stuff and on occasion they crash producing the blue screen of death. Steve Jobs knew this. He knew that computers were bulky and hernia-inducing and Darth Vader black. He understood the value of declarative design.
Computers like automobiles and airplanes do only what people tell them to do.
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We all grew up our grandmothers and mothers had about three channels to watch so we watched those soaps and now a generation has grown up with the Internet and computers and video games.