But of course when people watch morning television Terry it's a very different animal. You know they're running around they're getting their kids ready for school they're probably doing eight million things they're brushing their teeth.
But you know they don't enjoy the dinner hour together. It's just not as much of a ritual at night and it's interesting. I think the ritual is taking place perhaps more in the morning.
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All three networks have always had a morning show but now cable of course is taking some of that audience away and a variety of other things probably the Internet as well.