Donald NormanA collection of 13 posts

Technology

I've been looking at the iPod- the Apple iPod. One of the interesting thing...

Teacher

So what does a good teacher do? Create tension – but just the right amount...

Teacher

We expert teachers know that motivation and emotional impact are what matter.

Science

I think there is a tendency in science to measure what is measurable and to deci...

Learning

Isn't one of your first exercises in learning how to communicate to write a...

Experience

And to get real work experience you need a job and most jobs will require you ...

Design

Readers always seem to think that the author has some control over the design of...

Design

It is relatively easy to design for the perfect cases when everything goes righ...

Design

User-centered design means working with your users all throughout the project.

Design

Also note that invariably when we design something that can be used by those wit...