The irony is that it was tougher to rent a car from Cerberus when it owned Alamo than to buy a semi-automatic. To rent a car one had to provide ID a drivers' license and get insurance coverage. To buy a gun? Cash and carry from the back of a station wagon at a gun show. No concerns about downstream liability or risk.
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Can you design a Rorschach test that's going to make everyone feel something every time – and that looks like a Rorschach test? It's easy to show a picture of a kitten or a car accident. The question is how abstract can you get and still get the audience to feel something when they don't know what's happening to them?