At a minimum the majority of search dollars will flow to a social media model because people care most about what their peers think and the technology is there for that information to be quickly shared on products and services.
It's hard to say exactly what it is about face-to-face contact that makes deals happen but whatever it is it hasn't yet been duplicated by technology.
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We are just fanatics about using the technology to make it all wonderful. We laughed at the fact that we were having such a great time working this way.
