And I'd say one of the great lessons I've learned over the past couple of decades from a management perspective is that really when you come down to it it really is all about people and all about leadership.
I talked about the need for American leadership I talked about the importance of the United States to a more peaceful world a world that has been quite turbulent in recent years and needs a strong American anchor.
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In the area we're discussing leadership begins on Madison Avenue on the desks and in the offices of people who spend hundreds of millions of dollars buying what will get them ratings.
