An organization's reason for being like that of any organism is to help the parts that are in relationship to each other to be able to deal with change in the environment.
I've written a few songs that have to do with being in a relationship the bad and the good.
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I also think the relationship I have with my audience is a lot more complex than what Hitchcock seemed to want his to be – although I think he had more going on under the surface as well.