Americans don't pay much attention to environmental issues because they aren't sexy. I mean cleaning up coal plants and reining in outlaw frackers is hugely important work but it doesn't get anybody's pulse racing.
I really believe in the environmental movement right now – it only takes a little effort to make a big difference.
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Mark Ruffalo aka the Incredible Hulk is the natural gas industry's worst nightmare: a serious committed activist who is determined to use his star power as a superhero in the hottest movie of the moment to draw attention the environmental and public health risks of fracking.